Gone are the days of F1 as a pure petrolhead’s playground—2025 will see it fully evolve into the world’s most expensive celebrity, media and influencer activation.Flying down to Melbourne for the Australian Grand Prix, you can spot the influencers a mile off. Dripping in Louis Vuitton but seated firmly in 13B, the brigade is out […]
Read the full article LVMH’s F1 Takeover Proves Motorsport is No Longer Just Racing; It’s a Billion Dollar Lifestyle on DMARGE. Don’t miss it!
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