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Breitling’s Big Swing Is Rewriting The Rules Of The Luxury Watch Market

As we get ready for Watches & Wonders, Breitling has jumped the gun and this week launched a major campaign with Austin Butler. Breitling is buying relevance instead of relying on the industry’s big trade show. It’s a bold move in a cautious market and one that’s giving gorgeous Georges Kern and his brand a […]

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