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Jaguar Rebrand Disaster Signals a Falling Automotive Icon, Undone by Unessesary Wokeness

The first of a new generation of JaGUars will be unveiled in concept form in Miami on December 2. In the meantime, the storied British luxury car maker has released its new brand identity.To say the response has been mixed is charitable at best… The vast majority of reactions to the new branding, which utilises […]

Read the full article Jaguar Rebrand Disaster Signals a Falling Automotive Icon, Undone by Unessesary Wokeness on DMARGE. Don’t miss it!

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